European sales agent for Chinese manufacturers

Your sales department in Europe — without opening an office

We find, qualify and serve European distributors, wholesalers, retail chains and marketplaces for your products. We work from our own company in Poland, speak Chinese with you and the local language with buyers, and earn most of our fee when your buyers pay.

  • EU company registered in Poland — importer, GPSR responsible person or seller when needed
  • Offers, catalogues and calls in Polish, German, English and other EU languages
  • Buyer contracts in your name, every introduced buyer registered in a shared CRM
  • Market study from €1,500; sales from €1,500 a month + 5% of paid orders
  • EN / 中文 / PL / DE
  • GPSR · CE · EPR
  • Poland and DACH first
  • 3-month pilot
EUCompany registered in Poland
19Industries we sell
48Markets in four waves
from €1,500Market entry study

What factories miss in Europe — and what we bring

Good products and good prices are not enough. European buyers expect a local partner, their own language and products that are legal to sell on day one.

No company in the EU

Many buyers will not import from outside the EU themselves. Our Polish company can import, invoice in euro and give buyers a European contact for questions and claims.

No GPSR responsible person

Since 13 December 2024 a consumer product needs an economic operator established in the EU. We check your documents and labels and take that role for your products.

No local language

A German buyer answers a German offer. We write catalogues, price lists and emails in the buyer’s language and handle the calls.

No buyer list that works

Trade-portal enquiries are often price-hunters. We research distributors, wholesalers and chains by category and contact decision-makers directly.

No time for a long B2B cycle

European B2B deals take months: samples, tests, listing meetings. We follow every contact through that cycle and report each step in the CRM.

No stock near the buyer

Buyers who test a new supplier want small lots fast. Through a partner warehouse in Poland we can deliver small quantities in days.

Five ways to work with us

Start with a study or go straight to sales. Prices are starting points for one product range and one or two countries; the written proposal fixes the exact scope.

Market Entry

You want to know whether Europe will buy before you invest.

from €1 500 one-off

  • Demand and competitor prices for your range
  • Buyer types and channels in 2 countries
  • EU rules that apply to your products
  • Written entry plan and price positioning
  • Credited against Sales Partner if you continue
Apply for this package

EU Compliance

Your products must be legal to sell in the EU.

from €900 one-off+ €40 / month per product range

  • Check of CE, GPSR, EPR and labelling needs
  • GPSR responsible person in the EU (monthly per product range)
  • Review of technical files and labels
  • EPR registrations through partners
  • Contact point for authorities and buyers
Apply for this package
Most chosen

Sales Partner

You want European buyers and orders.

from €1 500 / month+ 5% of paid orders

  • 1–2 countries, up to 20 products
  • Offers and catalogue in local languages
  • Research and outreach to distributors, wholesalers, chains
  • Meetings, samples, negotiation, first orders
  • Monthly CRM report with every contact

3-month pilot, then month to month.

Apply for this package

Exclusive Representative

You want one partner to own a territory.

from €3 500 / month+ 3% of paid orders

  • Dedicated sales manager and territory
  • Retail chains, marketplaces and tenders
  • Trade-show presence and buyer meetings
  • Price and assortment management
  • Quarterly plan and review

From 6 months, territory and targets in the contract.

Apply for this package

Distribution

You prefer to sell containers to one European company.

Individual terms

  • Our EU company imports and resells
  • Customs, VAT, invoices in euro
  • Payment terms for European buyers
  • Stock in Poland, small lots to buyers
  • Margin agreed per product
Apply for this package

Prices exclude VAT. Samples, translations of long documents, laboratory tests, trade-show stands and paid advertising are invoiced at cost after your approval. Compare packages →

The sales channel we already run

Your products are not offered from zero. They enter channels that our group uses every day to sell Chinese-made goods to European businesses.

enjoycom.eu B2B portal

Our wholesale portal for European businesses in Polish, German, Italian and English, with more than 1,000 product categories.

enjoycom.eu →

European B2B brands

We run our own B2B brands in mascots and plush toys, souvenirs and hotel supplies, each with its own buyers and sites.

Buyer databases

Contacts of thousands of shops and institutions in Poland and the German-speaking countries, sorted by segment.

Google Ads and SEO

Experience with Google Ads campaigns in Polish, German and English and with sites that rank for B2B searches.

Marketplaces

Our own store on Allegro, the leading marketplace in Poland, and experience listing products in European languages.

Warehouse and logistics in Poland

Stock, small-lot deliveries and returns handled in the EU through trusted partners.

How we start

Five steps from your first message to the first European orders.

  1. 1

    You apply

    Send your catalogue, prices, MOQ, certificates and the markets you want. Chinese or English is fine.

    Reply within 1 working day
  2. 2

    Video call and assessment

    We discuss products, capacity and goals and check which EU rules apply. You receive a written view of your chances and a proposal.

    Within 5 working days
  3. 3

    Offer ready for Europe

    Price positioning, catalogue and offer in the buyer’s language, documents and labels checked.

    Weeks 1–4
  4. 4

    Buyer search and samples

    We contact distributors, wholesalers and chains, book meetings, send samples and negotiate. You see every contact in the CRM.

    From week 3
  5. 5

    Orders and repeat orders

    The buyer orders from you and pays you. We look after the account and the next orders, and agree with you whether to continue after the pilot.

    3-month pilot, then month to month

See the full process

At a glance

What we do
Outsourced sales department in Europe for Chinese manufacturers: market studies, distributor and importer search, sales representation, EU compliance (GPSR responsible person, CE, EPR), marketplaces, trade shows, EU warehouse and import.
Company
EnjoyGroup Sp. z o.o., Biała Podlaska, Poland (EU). We also operate the B2B portal enjoycom.eu and several European B2B brands.
Markets
Poland, Germany, Austria, Switzerland, Czech Republic and Slovakia first; then Benelux, France, Italy, Spain, Romania, Hungary, the Baltics and the Nordics; the UK, the Middle East and Central Asia.
Industries
19 industries, from toys, gifts and packaging to garden tools, auto parts, machinery and robotics.
How we are paid
Market study from €1 500 one-off; Sales Partner from €1 500 per month plus 5% of paid orders; exclusive and distribution terms individually.
Who owns the customer
Contracts with buyers are signed in your name or, in the distribution model, with our EU company. Introduced buyers are registered in a shared CRM; commission applies to their repeat orders for the agreed period.
Languages
English and Chinese with manufacturers; Polish, German, English and other EU languages with buyers.

Frequently asked questions

How much does it cost to work with you?

A market entry study starts from €1,500 one-off. The Sales Partner package starts from €1,500 a month plus 5% of paid orders, with a 3-month pilot. Exclusive representation and distribution are priced individually; all prices are on the pricing page.

Will you take my customers and buy directly from another factory?

No. In the agent packages buyer contracts are signed in your name and the buyer pays you directly. Every buyer we introduce is registered in a shared CRM, and the contract fixes our commission on that buyer’s orders for an agreed period, typically 24 months — so neither side has a reason to go around the other.

Do I need my own company in Europe?

No. Most European buyers can import from you directly, and where a buyer wants an EU supplier our Polish company can import and invoice in euro. For consumer products the GPSR requires an economic operator in the EU — we can take that role.

What is a GPSR responsible person and do I need one?

It is the economic operator established in the EU that is responsible for a consumer product sold on the EU market, under Regulation (EU) 2023/988, which has applied since 13 December 2024. Its name and contact must appear on the product, packaging or accompanying document. Read more on GPSR responsible person.

How fast will the first order come?

We cannot promise a date. European B2B buyers usually need samples, sometimes tests, and an internal decision, so a first order often takes several months. During the pilot you see weekly progress in the CRM: companies contacted, meetings, samples and offers.

Do you give exclusivity, and do you work with my competitors?

Exclusivity is part of the Exclusive Representative package: territory and targets are written into the contract. In the Sales Partner package we tell you openly which other manufacturers we represent in your category and do not take a direct competitor for the same products without telling you.

Which products do you not take?

We do not sell counterfeits or copies of protected designs, weapons and dual-use goods, tobacco and e-cigarettes, medicines, medical devices or food supplements, and products that cannot be made compliant with EU rules. See which manufacturers we work with.

Apply for European sales

Tell us what you make and where you want to sell. Within one working day we reply with a first view of your chances in Europe and the next step.

  • Reply within 24 hours on working days
  • Write in English or Chinese
  • No fee until you accept a written proposal
Talk to us directlyA real sales team in the EU. Write in English or Chinese.
  • WeChat+48 794 992 599Add us by phone number
  • Working hoursMon–Fri, 9:00–17:00 Warsaw16:00–24:00 Beijing (winter)
  • EU officeEnjoyGroup Sp. z o.o.ul. Brzeska 8/4, 21-500 Biała Podlaska, Poland

What happens next

  1. 1
    First reply and questionswithin 1 working day
  2. 2
    Video call with our teamin English or Chinese, 30–45 minutes
  3. 3
    Written assessment and proposalwithin 5 working days
  4. 4
    Contract and start of the pilot3-month pilot, then results decide
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